Customer Intimacy Benchmarking Association™ is an association of companies that conducts benchmarking studies to identify the best practices surrounding "customer intimacy" that improves the overall operations of the members.

Mission

To support the use of benchmarking to facilitate process improvement and the achievement of total quality.

CIBA™ Objectives

• To conduct benchmarking studies of important customer intimacy issues.
• To create a cooperative environment where full understanding of the performance and enablers of "best in class" processes can be obtained and shared at reasonable cost.
• To use the efficiency of the association to obtain process performance data and related best practices.
• To support the use of benchmarking to facilitate process improvement and the achievement of accuracy, timeliness and efficiency.
  

CIBA™ Membership

The scope of CIBA™ membership includes individuals who work in public or private sector.

Company membership will be considered with respect to compliance with CIBA™ mission, goals and operating guidelines, as well as, qualification of the organization within the scope of membership.

Participation in specific efforts will be optional and open only to members with costs shared by the participants. Members pay only if they join a specific study. Currently, membership in CIBA™ is free. We reserve the right to review membership applications and to make the final decision whether or not to accept any application. Consulting firms are ineligible for membership.

Benefits of Membership
Studies:
CIBA™ will identify and present to members opportunities to participate in Benchmarking studies on various topics addressing issues of importance for customer intimacy.

There are two types of Benchmarking studies provided:

• Consortium studies are offered to the membership as a whole with costs divided.
• Single company sponsored studies addressing the interest of one member company can be offered to other selected members for no fee.

The association will also support benchmarking efforts:

• Research - Access public and private databases.
• Identify study participants - Top companies interested in customer intimacy issues.
• Collect data - Manage response collection with the participants as a third party.
• Lead site visits - Structured with best participants.

Roundtables:
Interest group roundtables will be organized throughout the year. Members will pay a nominal fee to join real and virtual roundtable discussions that address specific customer intimacy issues.

Cost:
Currently, membership in CIBA™ is FREE! Costs of studies are shared by the participants.

On-Line application