The Benchmarking Network, Inc.
281-440-5044

1992-2008 16 years Of Benchmarking Excellence!
 Linking over 140,000 professionals


Customer Satisfaction Measurement

The Benchmarking Network and CSMA announced they will be kicking off the Customer Satisfaction Measurement Benchmarking Study. Now is the time to join and become involved in setting the focus and direction of the study. This is a "best practices" study that will include site visits to top performing companies.

The study will review the Customer Satisfaction Measurement area including research into:

  • Objectives for the Process;
  • Survey Techniques Commonly Used;
  • Survey Characteristics and Management;
  • Mechanization of the Process;
  • Effectively Using Database Information to Segment Populations;
  • Linkage To Internal Performance Appraisal/Improvement Processes;
  • Effectively Evaluating The Satisfaction Of Competitors' Customers;
  • Using Customer Satisfaction Data To Predict Future Performance;
  • Using Survey Results To Drive Change; and
  • Measures

To receive detailed information on the content and focus of the study contact the CSMA Director via phone at 281-440-5044, or Request Benchmarking Information